Traffic Cake
Traffic Cake offers CPA up to €500 and RevShare up to 60% on exclusive iGaming offers. Direct advertiser for casino and betting brands across European markets.
CPA
High Ticket
Recurring
RevShare
About Traffic Cake
Traffic Cake is an iGaming advertiser that connects affiliates with exclusive gambling and betting offers. They work directly with casino and sportsbook brands, providing affiliates with CPA, RevShare, and hybrid commission models. The platform focuses on European GEOs and runs its own brands including Winnita (exclusive to Italy) and Vox Casino (available across 15+ EU countries).
They provide free promotional materials, mobile apps, PWAs, and dedicated affiliate manager support. The platform covers everything from online casinos and sports betting to esports betting.
The affiliate program
The Traffic Cake affiliate program offers multiple commission structures depending on the offer and GEO. CPA rates go up to €500 per depositing player. RevShare deals go up to 60% of net gaming revenue. Hybrid models combine a lower CPA upfront with ongoing RevShare.
Rates vary by offer, country, and traffic quality. Your assigned affiliate manager can help you find the right combination for your traffic source.
Traffic Cake has direct advertiser relationships for several brands, which means higher payouts compared to going through a third-party network. Their Winnita brand for Italy and Vox Casino for the broader EU market are both exclusive direct offers.
Cookie duration and tracking
Traffic Cake runs their own in-house tracking platform. You get a personal dashboard showing clicks, registrations, first deposits, and commissions. They support multiple tracking parameters so you can break down performance by traffic source.
Payouts
Payments are regular and the platform has a solid reputation for paying on time. Specific payout schedules and minimum thresholds are arranged with your affiliate manager based on your volume and deal structure.
Promotion rules
Traffic Cake accepts traffic from most sources including paid media, organic content, social media, and email. Specific restrictions depend on the individual offer and the brand you're promoting. Your affiliate manager will clarify what's allowed for each offer.
They provide free promotional materials including banners, landing pages, mobile apps, and PWA setups. Their creative team can also prepare custom materials if the standard kit doesn't fit your needs.
Who should consider this program
If you're running gambling or betting traffic, especially to European markets, Traffic Cake is worth checking out. The direct advertiser model means you're cutting out the middleman on their exclusive brands, which usually translates to better rates. The CPA rates up to €500 and RevShare up to 60% are competitive for the iGaming space. Having a dedicated manager who helps optimize your campaigns is a nice bonus that not every network offers.